If you are running a business, then you need to have a website. That’s a given. But just having a website is not enough – you need to make sure that your website is effective, efficient, and engaging. Unfortunately, many businesses make common mistakes that can kill their website’s performance and cost them dearly in lost leads and sales.
In this article, we will discuss the 7 most common website mistakes that are killing your business. From poor SEO to bad design, these mistakes can quickly and easily turn your website into a liability instead of an asset. Be sure to avoid these website pitfalls if you want your business to succeed!
1. You’re not thinking mobile first
In today’s world, most people use their smartphones and tablets to access information. That’s why it’s so important to make sure your website functions properly on mobile devices. If your website isn’t mobile friendly, then you’re quickly going to lose potential customers who might be interested in what you have to offer. Make sure that you give mobile users a great experience by designing your website with a mobile-first mindset. Optimize all your images and videos, use a responsive design, and test your website on various devices and browsers to ensure it works correctly everywhere.
2. Your website is hard to navigate
A common mistake that businesses make is not making their website easy to navigate. Even the most compelling content can be lost if users can’t find it. Your website needs to be carefully designed so that its structure is intuitive and understandable. It is also helpful to provide a clear call to action that allows users to access the information that they are looking for quickly. Additionally, try adding a search bar to make it easier for users to find what they need without having to sift through your website’s pages.
3. You’re not using engaging visuals
In today’s world, visuals are a great way to grab a customer’s attention and quickly convey important information. Be sure to make use of photos, videos, and graphics in order to make your website more engaging. Infographics are a great way to help people quickly understand complex concepts and make the most of the limited space on web pages. Pay attention to the photos and videos you use and make sure they are in line with the tone of your website. A couple of well-crafted visuals can go a long way in attracting and keeping customers.
4. Your website copy is stale
In addition to visuals, it’s important to make sure that your website’s content is engaging and relevant. Don’t use stock text or clichéd phrases – be sure to use your own words to create engaging, interesting content that will attract and keep customers. Additionally, make sure to optimize your content for SEO in order for it to reach the largest possible audience. Don’t forget to edit and proofread your text in order to make sure everything is accurate and error-free.
5. Your site isn’t SEO friendly
If your website isn’t optimized for search engines, then you’re missing a major opportunity. Making sure your website is SEO friendly will help it to reach a larger audience and drive more traffic to your site. Make sure to use keywords in titles, headers, and body text, as well as in URLs, image descriptions, and meta descriptions. Additionally, create content that people are likely to search for and optimize it with relevant keywords. By making sure the content on your website is optimized for search, you’ll be able to reach more potential customers and increase your website’s visibility.
6. You’re not tracking your website’s performance
You can’t manage what you don’t measure. Knowing how your website is performing can help you to make tweaks and changes in order to improve it. That’s why it’s important to track things like pageviews, bounce rate, visitor flow, and other metrics. Compare this data to the same metrics tracked on other websites to see how your website measures up. With this information, you’ll be able to make changes that can help your business succeed.
7. You’re not making use of calls to action
Calls to action (CTAs) are an essential element of website design. They provide clear directives that tell the user what to do next. CTAs are an important way to engage customers and turn them into leads and sales. By placing strategically placed CTAs throughout your website, you can guide customers to the content that you want them to see, as well as make it easy for them to take the next step in the sales process.
Conclusion
When designing and running a website, it’s important to avoid the common mistakes discussed above. Think mobile first and make sure your website is easy to navigate and visually appealing. Keep the content fresh and optimize it for SEO. Track your performance and make sure to use calls to action. By avoiding these pitfalls and making sure your website is up to par, you can increase your leads, sales, and overall success.